Saturday, March 19, 2016

Unicorn Analysis #2: Snapchat


Background:

Current Estimated Valuation: $10+ Billion
# of Patents Owned: 2 + many pending/active
Competition: Facebook/Instagram, Vine, Mojo, Twitter, Periscope, etc


Patent Detail #1

This is Snapchat's first patent that they filed in August 2012 and was published April 2013. 
Title: "Single mode visual media capture" Essentially this is for the camera function that allows it to snap very quickly- the tap and hold feature. 
Issues: A company named Mojo Media filed a near-identical patent a few weeks after Snapchat. They are currently in litigation with Snapchat due for a "patent interference proceeding". As of late 2015, they are still in litigation sorting this patent.

Patent Detail #2

Snapchat filed for this patent in November 2014. 
Patent Details "could let users unlock photos and messages from friends if they're standing in just the right spot". This is currently being filed and has not been issued as of yet. 

Competition/Other Issues:

Clearly, other companies within social media want to get into Snapchat's area. Particularly, Facebook which has a large user base, high revenue, and wants to better monetize on social media.



Sources:
http://techcrunch.com/2013/06/21/snapchat-has-a-patent-that-could-help-it-become-the-defacto-camera-app/
http://techcrunch.com/2014/08/14/snapchat-patent/

http://pdfpiw.uspto.gov/.piw?PageNum=0&docid=09015285&IDKey=9F45B35AA8E0&HomeUrl=http%3A%2F%2Fpatft.uspto.gov%2Fnetacgi%2Fnph-Parser%3FSect2%3DPTO1%2526Sect2%3DHITOFF%2526p%3D1%2526u%3D%2Fnetahtml%2FPTO%2Fsearch-bool.html%2526r%3D1%2526f%3DG%2526l%3D50%2526d%3DPALL%2526S1%3D9015285.PN.%2526OS%3DPN%2F9015285%2526RS%3DPN%2F9015285

http://www.google.com/patents/US8428453

3 comments:

  1. Hi Jaskirat,

    Great post. I liked how you broke down two specific patents that Snapchat currently holds and explained them in terms of their functionality rather than in overtly technical terms. Is Snapchat currently filing patents for use of filters and geolocations? I feel that these aspects of the app would be great to patent to increase the unicorn's IP holdings in the future.

    ReplyDelete
  2. Hi Jaskirat,

    This is a solid blog post on your unicorn Snapchat. I personally love Snapchat and I think it was very interesting to see its patent portfolio. I was surprised to see that it only had 2 patents pending/active. Overall great blog post, but it would be good to see more of your thoughts on how it can improve its IP portfolio.

    ReplyDelete
  3. Hi Jaskirat,

    This is a solid blog post on your unicorn Snapchat. I personally love Snapchat and I think it was very interesting to see its patent portfolio. I was surprised to see that it only had 2 patents pending/active. Overall great blog post, but it would be good to see more of your thoughts on how it can improve its IP portfolio.

    ReplyDelete